You can always count on Americans to do the right thing — after they’ve tried everything else” — Winston Churchill

“You can always count on Americans to eat plant-based meat— after it tastes like meat” — someone famous (soon)

Summary

  • While Covid-19 captured the headlines in 2020 and 2021 a…

Key disruptive themes: 1. Direct-to-consumer marketing (pre-purchase) via Elon Musk’s star power and on social media (not common for medical devices) 2. Bypassing doctors via robotics (during purchase phase) 3. Seeding confusion via cyborg talk.

Recommendations: 1. Earn the respect of researchers and doctors, don’t piss them off — you…

Bhuvan Srinivasan

Healthcare, tech, sustainability geek, motorcycling enthusiast

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